Fetch the 4-Legger Blog

The Greenwashing of Natural Dog Shampoo

Like many consumers, we believed if something said "natural" it was "safe". We learned that there are NO industry regulations for what can be labeled as "natural" and "organic". 

We read about "greenwashing" - making things sound healthy and natural when in reality they are far from what we have in our minds as "natural or organic". Unless a product is USDA certified to food grade standards, it is NOT organic. 

International Nomenclature of Dog Shampoo Ingredients
In case you wanted to know the INCI (International Nomenclature of Cosmetic Ingredients) of our ingredients, here they are:   Essential Oils Cedarwood Essentail Oil = Cedrus virginiana Sweet Orange Essential Oil = Citrus Aurantium Dulcis (Orange) Peel Oil Eucalyptus Essential Oil =...
Coconut Oil

We use organic - sustainable - fair trade certified - the highest grade, coconut oil.  As an organic oil, it was grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. 

Coconut oil is a great moisturizer and helps to provide a protective layer, retaining moisture in the skin. As a mild oil, it is very good for use with inflamed and irritated skin, or dogs with skin sensitivities. 

It is also the number one later-producing agent used in soaps. 

Olive Oil

Name: 
Olea europaea (Olive) fruit oil 

About Our Olive Oil: 
We use organic, the highest grade, organic olive oil in our bases.  As an organic oil, it was grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. 

Olive oil is one of the most universal oils used for cosmetics, shampoo, and in cooking. It has a great conditioning effect and can be used in almost all applications due to its stable nature. 

Jojoba Oil

Name: 
Simmondsia chinensis (Jojoba) Seed Oil 

Method of Extraction
Cold pressed and unrefined (no solvents or high heat)

About Our JoJoba Oil:
We use organic, the highest grade, jojoba oil.  As an organic oil, it was grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. 

Jojoba oil comes from the beans of a shrub-like plant that grows in Mexico and the Southern regions of the United States. It is actually a liquid plant wax, not an oil. 

Non-Ingredients: What You Won't Find In 4-Legger's Organic Dog Shampoo
In 2014, as we embarked on our mission to transform the pet grooming industry, we meticulously crafted a list of ingredients that would never be in any of our all natural dog shampoos. While this list originally took shape on a humble notepad, it remains the cornerstone of our commitment to developing safe dog shampoo.