Owning a pet grooming company wasn't on my list of things to accomplish in life.
When my dog, Henry Clay, was diagnosed with urinary tract cancer caused by exposure to environmental toxins I started to pay attention to ingredients.
It wasn't long after starting chemotherapy that my cell counts were "infection fatal" - meaning if I got sick I'd not survive. My oncologist recommended giving her dogs frequent baths to keep them as germ free as possible.
Within a few weeks they all had dry, itchy, flaky skin.
We began to research ingredients in pet shampoo and discovered the grooming industry doesn't have rules for marketing terms.
Manufacturers can use the terms "all natural" and "organic" on their products even if they contain ingredients associated with allergies, dry skin, hormone disruption, or cancer.
The so called all natural organic dog shampoo I had purchased had the same synthetic chemicals I had been trying to avoid!
Giving my dogs a bath once a month, it wasn't as noticeable, but when I washed them more frequently, I saw the negative effect these ingredients had on their skin.
I had been tricked into purchasing a greenwashed product - one that claimed to be all natural and organic when it was full of environmental toxins.
We knew there had to be a better way!
My passion project during chemotherapy became researching ingredients and trying to figure out how I could revolutionize the pet grooming industry to make it safer.
On a notepad, we made a list of ingredients we'd never have in our shampoo.
We decided all of our grooming products would be developed under the watchful eye of the USDA National Organic Program.
It would provide third party validation of our ingredients - from farm to bottle - and pet parents could trust when we say natural dog shampoo, it was just that!
Truly all natural with no synthetic chemicals!
Clean Ingredients! Clean Dogs! became our mantra.
Learn what "Clean Ingredients" means to 4-Legger.
With 4-Legger, the words "all natural" and "organic" mean safe, non-toxic, and free of any synthetic or artificial chemicals.
All of our ingredients, manufacturing process, and products are independently reviewed to ensure compliance with the USDA organic standards - the highest standard a product can achieve.
All ingredients and products are independently reviewed to ensure compliance with the USDA organic standards - the highest standard a product can achieve.