Our Promise: Products You Feel Good About Using on Your Best Friend

Facts About Canine Cancer

We Lost A Dog To Cancer From Environmental Toxins

A Few Facts about your Dog's Skin and Coat

The Largest Organ In Their Body Must Be Protected

Your dog's skin is more sensitive and there is less epidermis to protect your dog's organs from environmental toxins (including toxic ingredients). Your dog's skin (the largest organ in your dog's body) is not as thick as yours. A dog's epidermis is 3-5 cells thick. A human's epidermis is at least 10-15 cells thick.

What the Skin & Hair Does

The main functions of the hair and coat are to protect the skin and to help regulate temperature.

Natural Oils Protect The Skin

Sebaceous (oil) glands within the skin lubricate the hair, keeping the coat shiny and water resistant. It is important to not block these glands with ingredients in your dog's shampoo.

Human Shampoo Is Not Safe For Dogs

The pH of your dog's skin is 7.4 - 7.5 (more basic) while yours is 4.8 - 5.5 (more acidic). A shampoo that feels great on your skin may not feel very good on your dog's skin.

Naturally Healthy Skin and Coat

The growth of your dog's coat and its health is controlled by several factors including nutrition, grooming products, hormones, and time of year.

Bottom Line

The ingredients in the products that you use on your dog are as important as the hair and skin serve as the first barrier to keep your dog safe.

If you allow environmental toxins to disrupt that barrier, you risk exposing your dog to everything from ingredients that cause itchy skin, hormone disruption cancer and more.

Using a safe and non-toxic grooming product for your dog is an easy step you can take to lower their exposure to environmental toxins.

Ingredients in Dog Shampoo

Here is the list of ingredient we made in 2014 that we vowed would never be in any of our products:

What To Look For On The Label:
D&C, FD&C, Yellow 5, etc.

Why We Don't Want it In Our Products:
Artificial colors have been associated with many forms of cancer.

What To Look For On The Label:
Cocamide DEA, Cocamide MEA, DEA, TEA

Why We Don't Want it In Our Products:
A foam producer that started as a coconut and has been chemically altered into a moderate cancer causer, hormone and thyroid disruptor and an organ toxin due to contamination issues in manufacturing.

What To Look For On The Label:
Cocamidopropyl betaine or Cocomide betaine

Why We Don't Want it In Our Products:
A synthetic surfactant associated with irritation & allergic contact dermatitis. Reactions could be due to the ingredient itself or impurities. Nitrosamines (a common contaminant) are known to cause cancer. 

What To Look For On The Label:
Dimethicone, Dimethyl silicone (and other names)

Why We Don't Want it In Our Products:
Organ system toxicity (non-reproductive).

What To Look For On The Label:
Tetrasodium EDTA or EDTA

Why We Don't Want it In Our Products:
Used as a preservative - organ system toxicity (non-reproductive). Increases the ability of other chemicals penetrating skin. 

What To Look For On The Label:
DMDM Hydantoin, Doazolidinyl urea, Imidazolidinyl Urea, Quaternium-15

Why We Don't Want it In Our Products:
Formaldehyde is a known cancer causing agent. While slow releasing versions do release formaldehyde more slowly - they are still releasing formaldehyde! 

What To Look For On The Label:
Fragrance

Why We Don't Want it In Our Products:
Your dog's sense of smell is 50 times more sensitive than yours. Artificial fragrances can lead to compromised immune function, allergic reactions,  neurotoxicity, and cancer.

What To Look For On The Label:
SD-40, isopropyl alcohol, rubbing alcohol, isopropanol, 2-propanol, and propyl

Why We Don't Want it In Our Products:
Destroys the skins moisture balance & causes irritation. Makes susceptible to bacterial & viral infections. Nerve toxin, lung & heart irritant, and liver toxin.

What To Look For On The Label:
MCI, Isothiazolone, 5-chloro-2-methyl, Methylchloroisothiazolinone, Methylisothiazolinone

Why We Don't Want it In Our Products:
A preservative and an anti-fungal. It has been associated with organ poisoning and is a known carcinogen.

Causes skin irritants that have been associated with significant allergic reactions. There is strong evidence that methylisothiazolinone is also a neurotoxin.

What To Look For On The Label:
Words ending in "-abens"

Why We Don't Want it In Our Products:
Preservatives that are known endocrine disrupters. Elevated estrogens can cause cancers of the uterus, bladder, and breast. 

What To Look For On The Label:
Mineral oil

Why We Don't Want it In Our Products:
A byproduct of distilled gasoline - made from crude oil - it coats the skin and inhibits its ability to release natural oils or eliminate toxins. 

What To Look For On The Label:
Phthalate

Why We Don't Want it In Our Products:
Help bond fragrance to the soap (surfactant) base. Known male and female hormone disrupters, linked to birth defects, asthma, neuro-developmental problems in newborns, fertility issues, & obesity. Banned from children's toys. 

What To Look For On The Label:
PEG, polyethylene glycol

Why We Don't Want it In Our Products:
A known cancer causer. Here are a few of this chemical’s side effects; malabsorption of nutrients in the intestine, stomach disorders, iron deficiency, loss of memory, and immune dysfunction.

What To Look For On The Label:
Polysorbate-20
Polysorbate-80

Why We Don't Want it In Our Products:
Bind oil with water and dissolve fragrances into a solution. Commonly contaminated with the cancer causing 1,4-dioxane. 

What To Look For On The Label:
Propylene glycol

Why We Don't Want it In Our Products:
Used as a humectant (moisture retention). Strong skin irritant and liver/kidney toxin. Break down healthy hair proteins, irritates sensitive skin and eyes.

What To Look For On The Label:
Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Ammonium Lauryl Sulfate, Ammonium Laureth Sulfate, Sodium Coco Sulfate, TEA, Lauryl Sulfate, MEA

Why We Don't Want it In Our Products:
Known to cause skin irritations (redness and itching) which can result in infections. May be contaminated with 1,4-dioxane - a known cancer causer & immunosuppressant.