A common marketing trick is using "green" sounding phrases instead of listing the actual ingredients.
Check the ingredients panel for these popular "greenwashed" phrases?
Proprietary blend: Don't fall for this trick. A manufacturer doesn't have to disclose the percentages of their ingredients but they should be willing to disclose what they are using. If they don't, you simply can't trust them.
Naturally derived: This means the ingredients were originally from nature - like a coconut, but then were put through chemical reactions resulting in a synthetic (artificial) substance. It is NOT natural!
Plant based or Plant derived: Just like "naturally derived" - this ingredient started out as something found in nature but was put through a series of chemical reactions resulting in a synthetic (artificial) substance. Manufacturers started using this terminology after consumers began to catch on to what "naturally derived" actually meant!
All natural surfactants: Another phrase that means "synthetic ingredient".
Coconut based: Yet another phrase that means "synthetic ingredient".
Do you see any "green" language in lieu of actual ingredients? If you see ONLY actual ingredient names, click the button, below!
I see actual ingredient names!
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