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July 02, 2015 4 min read
When one of 4-Legger's founders was diagnosed with cancer on the day that her beloved toy poodle passed away from cancer, we all began to look at the ingredients in our food and self care products. We were astonished to see what we were consuming and applying to our bodies.
We worked to cut out processed foods and began looking up ingredients. We wanted to know what everything was and what it did! We changed both our food and the food our 4-Leggers consume.
The food was the easiest change. We know what a coconut is... we know what a coconut looks like... it wasn't so easy to see a "coconut based surfactant" in a bottle. We were horrified to find that our "natural oatmeal and aloe" shampoos that we had purchased also contained ingredients (like sulfates) that may cause skin irritation (or worse).
Like many consumers, we believed if something said "natural" it was "safe". We learned that there are NO industry regulations for what can be labeled as "natural".
We read about "greenwashing" - making things sound healthy and natural when in reality they are far from what we have in our minds as "natural or organic". Unless a product is USDA certified to food grade standards, it is NOT organic.
We compiled a list of all of the ingredients that should be avoided in human and dog shampoos and educated ourselves on what was "really" safe and natural. We worked with medical doctors, veterinarians, groomers, herbal experts and pet shampoo manufacturers to develop our own formulations for safe and effective pet shampoos that we would use on our own dogs.
Here are the ingredients (with some of the side effects and known issues) that we do not use in 4-Legger shampoos:
We urge you to take the time to read the ingredients on your pet's shampoo, look up the side effects and decide if you want to risk using it on your companion. If there are no ingredients listed or if they are vague like "vegetable based..." or "coconut based..." - put it back on the shelf or navigate off the page! Then, switch to 4-Legger where you know we will only sell to you what we use on our own dogs. If you have any questions about our ingredients, please contact us!