You need dog shampoo. You head to Amazon.com and type in the search bar "organic dog shampoo". The search results in 27 dog shampoos - all claim "all natural" and "organic".
Less than half of them (@ 30%) are, in fact, organic.
A recent survey conducted by the Federal Trade Commission (FTC) and the USDA found that consumers mistakenly believe products with the word "organic" on the product or in the marketing materials meet government organic standards. That is not the case.
These organic imposters that garner more than 60% of the "organic dog shampoo" market rely on tactics that make you think they are organic:
Don't let the marketing trick you. Many of these synthetic ingredients are linked to itchy skin, hormone disruption and cancer.
How can they get away with this?
Quite simply, unless a product is certified organic, there are no regulations around the word "organic", the purity of the product's ingredients, the text on the label, or requirements to list ingredients.
Certified organic products pet grooming products are the only product that do have government oversight. They are safer and better as they are a higher standard of quality for your furry family member!
At 4-Legger, we wanted oversight. We wanted you to have absolutely no doubt about the purity of our ingredients, the processing, and the care that goes into every single bottle of 4-Legger certified organic dog shampoo.
We are on a mission to make the pet grooming industry safer one healthy bath at a time!
All of 4-Legger's pet shampoos are safe, non-toxic, and certified organic: A higher level of trust for your furry family member and you!
Sodium hydroxymethylglycinate is a preservative based on the naturally occurring amino acid glycine. Does that mean the preservative is natural?
We've got the answer!
Learn the difference between essential oil and fragrance oil and discover how sensitive your dog may be to artificial fragrances.
You are on a mission to find the best dog shampoo for your fur baby. You are spending hours doing ingredient research to find a safe, non-toxic, and beneficial dog shampoo.
You run into the phrase "chemical free dog shampoo".
What does this mean? What is the intention of this misguided marketing phrase?