Buyer Beware - All Natural and Organic Doesn't Mean It Is Truly Natura - 4-Legger

USA Shipping Starts at $6.95 - Rates are Based on Package Weight & Size

Buyer Beware - All Natural and Organic Doesn't Mean It Is Truly Natural or Organic

December 02, 2018

Looking for Natural Dog Shampoo? Buyer Beware you may not get what you thought

We had a FANTASTIC time at the recent dog summit! 

It was so much fun to spend time with our customers as well as many of the top educators in the Veterinary field!

So many of you came to our booth and said, "I already use 4-Legger but I want to meet you and also stock up." 

There were many lasting impressions.

One was a pet store and grooming salon owner who thought they were using a natural dog shampoo for her discerning customers.

When she first came up to our booth she said, "Everyone tells you their shampoo is the best. So now it's your turn. Tell me why yours is the best."

That was easy as 4-Legger organic dog shampoo truly IS all natural and organic.

4-Legger has two lines of all natural dog shampoo:

Our USDA Certified Organic to Food Standards Dog Shampoo (human grade) and our USDA Certified Organic to the full Seal Dog Shampoo (the highest certification possible).

Less than 2% of all of the dog shampoo on the market is USDA Certified Organic to food standards.  4-Legger is the only USDA Certified Organic dog shampoo (Full Seal Standard) with an aloe base.  

‘The Dog Shampoo We Use Now Is Natural” (she said)

The customer asked why organic shampoo is better than the all natural shampoo she is currently using.

That is where it got interesting. 

We asked her what brand of shampoo she is currently using in her salon and while standing there we looked up the ingredients on the manufacturer's website. 

Comparing the ingredients is the quickest and easiest way to understand the differences and why 4-Legger doesn't use any artificial or synthetic ingredients. 

Here are some of the ingredients we pointed out as synthetic in the products she is currently using: 

  • Acrylates copolymer
  • Blend of Brighteners
  • Cl#14700 (Red #4)
  • Cl#19140 (Yellow #5)
  • Cl#42090 (Blue #1)
  • FD&C Red #1
  • Concentrated Surfactant Blend (also called Surfactant Blend) which is in fact most likely Cocamidopropyl betaine)
  • Dodecyl Sodium Sulfate
  • DMDM Hydantoin
  • EDTA
  • EGDS
  • Parfum (Perfume or Fragrance) 
  • Lavender Fragrance
  • Methylchloroisothiazolinone
  • Methylisothiazolinone
  • Polyquaternium-7
  • Titanium Dioxide
  • Zinc Gluconate

She was truly shocked to discover the ingredients in the shampoo she is using had any synthetic ingredients and even more shocked to discover her shampoo was primarily synthetic

Welcome to the world of greenwashing - the practice of marketing a synthetic product as all natural when it absolutely is not, simply to make money. 

Natural products are strong sellers  so virtually every manufacturer has started to market their product as "all natural". Since the dog shampoo industry doesn't have regulations requiring manufacturers to disclose all ingredients, they can get away with it all the while betraying your trust in the safety of their product.  

A synthetic chemical like Cocamidopropyl betaine is on the label as "all natural surfactant blend" or "coconut based surfactant blend". 

These products should come with a "buyer beware" sticker so you know that what is on the front of the bottle (the marketing area) likely doesn't match the ingredients panel on the back of the label.  That is assuming they even fully disclose all of their ingredients, which the industry also does not require!

Unfortunately, this means well intending dog parents, pet store owners, and groomers and even some veterinarians are using ingredients on dogs that have known health concerns for their furry customers and themselves. 

We will keep pushing for regulations in the dog grooming industry for full disclosure of what is in the bottle! In the meantime, if you have a product and want to check the ingredients, check out 4-Legger's dog shampoo ingredient database.

We've compiled the data in an easy way to show you if it is all natural or synthetic and if there are any specific health concerns with an ingredient. If you’re not using 4-Legger Certified Organic Dog Shampoo, don’t be surprised if the dog shampoo you are using has ingredients you would never choose as a conscientious pet owner.  

4-Legger does not and will never use any artificial or synthetic ingredients in any product we make. We’ve had the devastating experience of losing a much loved dog to cancer caused by exposure to environmental toxins.

 Our mission is to give every dog a healthy bath and educate pet parents on the fundamental importance of ingredient purity and product integrity. 




Leave a comment


Also in Fetch the 4-Legger Blog

naturally kill fleas with our organic dog shampoo
Naturally Deter Pests and Kill Fleas on Your Dog With Our USDA Organic Dog Shampoo

May 19, 2019

Looking for a safe and non-toxic dog shampoo that really kills fleas? 

We have 5 fantastic options you can choose from for natural flea dog shampoo: Organic cedar dog shampoo with peppermint, organic tea tree dog shampoo, organic neem dog shampoo with sweet orange, organic hemp dog shampoo with lemongrass, organic lemongrass dog shampoo, and our organic apple cider vinegar rinse. 

Continue Reading

Studies that link 2,4-dichlorophenoxyacetic acid to dog cancer
Studies that Link Lawn Treatments to Canine Cancer

May 11, 2019 1 Comment

Over 50% of dogs over the age of 2 will die from cancer. Yet, over the past 20 years there has been mounting scientific evidence that shows a clear link between lawn treatments and canine cancer. We've compiled the list of scientific evidence and articles that help you learn about the dangers of lawn treatments and the risk of cancer. We can reduce cancer in dogs by using organic lawn treatments and organic dog shampoo. 

Continue Reading

4-Legger Organic Dog Shampoo is Part of Keeping Your Dog Safe From Toxic Chemicals
Warning: Science Proves Lawn Treatments are Toxic to Dogs

April 28, 2019 1 Comment

We recently had someone comment on a blog post we wrote last year saying our concerns about toxic chemicals in lawn care was based on emotion, not science.

So, here is some science for you to consider when you are thinking about lawn care, you and your dog!

Continue Reading