I thought I was a good dog Mom. I took my dogs to the vet for their annual shots, "protected" them from fleas and ticks with year around treatments, fed them high dollar kibble, maintained a beautiful lush green yard, and bought "all natural" dog shampoo. Only the best for my fur babies - no expense spared.
When my dog, Henry Clay, died from cancer on the same day I was diagnosed with breast cancer, I realized being a good dog Mom meant I needed to start paying attention to ingredients and get super engaged in my dog's health!
We had our dogs titered and found they all carried immunity so there was no longer a need for annual vaccinations. We quit using year around flea and tick treatments and we started using only organic yard treatments.
It honestly never occurred to me that my dog's shampoo also contained hidden dangers.
The need to focus on ingredients in pet grooming products became front and center during the 21 months of my cancer treatment when my cell counts hit “infection fatal” - meaning if I got sick, it would kill me - my body would not be able to fight off an infection.
My oncologist suggested a strict germ free zone in the house. This meant that the dogs in my house and dogs that came to visit had to be washed frequently before they could sit with me to keep them as germ free as possible.
It wasn't before all of the dogs had dry itchy - flaky skin.
We looked at the back of the dog shampoo bottle to discover the “all natural” dog shampoo we were buying had the same ingredients as the dog shampoos we would never had knowingly purchased. We believed them when they said "all natural"! Worse, we paid more money for the privilege of purchasing the greenmarketed product that contained ingredients linked to allergies, dry skin, hormone disruption, and cancer!
We discovered that human products are regulated by the Food and Drug Administration (FDA) as cosmetics. There is no equivalent in the pet grooming industry for animals. Here is what we read on the FDA website:
Reading made us realize it was more than just ingredients - it also included marketing gimmicks. To be good parents to our dogs (and cat) we needed to read every ingredient and make our own educated choices.
Switching to our own homemade dog shampoo quickly reversed dry skin issues even with frequent dog washes. We took it a step further to partner with experts in soap making and product formulation - combining it with our diverse team with expertise in soap making, essential oils, chemistry, biology, sales, marketing, customer service, health care, programming, data and policy analysis, research, and writing!
We committed our lives to changing the pet grooming industry, one healthy bath at a time, by developing our own safe and non-toxic products.
The problem was... how can the consumer tell the difference between us and a greenmarketed product?
To demonstrate our company's commitment to ingredient purity and product integrity, we had to find a way to stand out as unique.
Since there are no regulations in the pet grooming industry, we felt independent third party oversight by the National Organics Program (NOP) was the only way we could show pet parents that we truly cared about the quality and safety of our products. We wanted you to have absolutely no doubts about our commitment and integrity.
Through the NOP, all ingredients and products are independently reviewed to ensure compliance with the USDA organic standards - the highest standard a product can achieve.
We aren't your typical dog shampoo company - we're better and safer - because for us it is personal. We are on a mission to change an industry.
We love our 4-Leggers. They are not just pets, they are part of our family. We are dedicated to the memory of Henry Clay and owe it to him to be better parents to our furry family members. We are committed to making a lasting change in the safety of grooming products for all 4-Leggers!
Our pledge is to develop products that are truly all natural, safe, and non-toxic.
We are so confident you'll love 4-Legger, we offer the Wagging Tail Guarantee - you don't like it - you get your money back. It's that simple.